Our friends over at Analog/Shift, the well-known purveyor of some of the most desired vintage watches around, have just launched SHIFTed, a digital magazine that aims to be a contemporary take on the classic men’s publication. From stories about ‘60s cafe racing to all things sartorial, SHIFTed will cover topics and areas of all stripes. But don’t worry, there’s plenty of watch content, too.Editorial Director Jacob Sotak has put together a solid cadre of contributors for the first issue. There’s Matthew Hranek of Condé Nast Traveler, Michael Williams of A Continuous Lean, Jason Heaton and James Stacey of The Grey Nato, among many others.
Reading through the first issue there’s certainly a lot to love. “Whiskey Rebellion” covers affordable single malts. “The One That Got Away” tells the story of The Spanish Fly’s Jose Wejebe. And “Collector’s Eye: The Submariner Reference 6204” will be the first in a series taking a detailed look at the evolution of the Rolex Submariner.