Brand Archive

Swatch

Review / Review

Hands-On with the Swatch Sistem51 Irony Arrow

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I did not plan on buying a watch when the family and I went on vacation to Las Vegas in early September. I expected to …
Article / Featured

Swatch Women’s Pro Trestles Surf Competition

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When you think of Swatch, you think of plastic fashion watches, first and foremost. And if you’re a WIS – or if you read our …
Article / News & Releases

Swatch SISTEM51 is Finally (almost) Here

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If you’re like us, you’ve been quietly waiting in suspense for the day that Swatch SISTEM51 watches became available in the US… Jealous of our Swiss …

From “DNR” to Dominant World Power: A History of the Swatch Group

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Vintage watches are a hot topic these days. All you need to do is spend some time on Instagram, in the Facebook watch groups, or …