Everyone who wears watches knows the value of a good tool watch; a watch that you feel comfortable wearing no matter the circumstance, a watch that you feel confident will endure. Think of it is your default or go-to watch; that watch that when you wake up in the morning and don’t have time to fuss about, you just grab, because you know that it is reliable, speaks to your style and is just a pleasure to wear. For me, the Seiko 5 SNK series are ideal for this purpose.
One of the problems with some cheap watches is that they look as cheap as they cost. The dials are boring, the colors are dull, and the whole watch appears generic, as though to say “it’s cheap, why put in the effort”. Enter May 28th, a small company founded about 2 years ago by Latvian designer Agni Tilla.
A few months ago I reviewed my Seiko SNDA65, a very attractive and very affordable chronograph, coming in at around $150. Well, right now on amazon.com, you can pick up the Seiko SNDC47 for under $100; same unique movement, similarly great looks, even better price. You can’t go wrong.
Finding a watch for under $100 dollars isn’t really a challenge. Just go to Amazon, sort by price and voilá. However, finding a good watch for under $100 takes a little more research and perhaps a bit of trial and error. So, being the good guys we are, we have begun compiling a list of our favorite watches for under $100. This isn’t a “best of” type thing, since “best of” doesn’t really mean anything…rather, this is simply an ever-growing list of our selections.