Perhaps the thing we love to see the most in the affordable/accessible price range is mechanical innovation, especially when paired with attractive design.
For those of us deep in the hobby, obsession is part of watch ownership and we each have our own variety. We obsess over straps and bracelets, keeping things clean, water resistance, crystal types, and how accurately our watches run. Thanks to the gents at Hodinkee, we became aware of a new iPhone app that is right up the alley of any watch enthusiast: Twixt Time.
Swatch is not necessarily a brand that pops to mind these days, especially when it comes to mechanical watches. Yes, Swatch was extremely popular during its heyday back in the 1980′s but since then has been perhaps more of a novelty. This month, Swatch introduced a new watch, and a new movement, that it hopes will help it regain some of its former glory.