Unfortunately, poor old A.L. Breguet is not resting in peace! He’s in a rather nasty state of mind, tossing, turning, and moaning. In fact, this is the second time since the late 1960’s that he’s been wrenched out of eternal sleep to lament a particularly heinous situation in his precious watch industry.
What do you think a gorgeous watch should cost that’s meticulously crafted, and features a fine ETA automatic movement, a thick, domed sapphire crystal, state-of-the-art lume, a superb strap or bracelet, and many more amenities? $5,000? $4,000? $3,000.? $2,000.? Hold that thought.
Every few months, I make an effort to visit a Swatch store to see what’s new. This has been a ritual of mine for many years. During what I affectionately refer to as the golden era of Swatch, you’d find loads of excitement and innovation, including numerous automatics that I was “forced” to buy.
About a year or so ago, I was sitting in a theater waiting for a movie to begin. Instead of watching all the annoying commercials and mindless trivia games, I was intently staring at my watch, a vintage Rolex Oyster, admiring how the subdued light danced around the bezel as it produced a warm, yellowish glow on the raised, acrylic crystal.
What is it with watches that turns them into such an obsession? They’re just little machines you strap to your wrist that tell you the time. No big deal. But that’s the obnoxiously boring left side of my brain talking. The right side, which has me under complete control, tells me that these little machines are captivating
I love watches! And I love to complain! Therefore, I love to complain about watches. Especially those in my collection. Now don’t get me wrong: I’m crazy about most of my watches, but there’s always a little something that annoys me.
If you’re a bonafide watchaholic, you probably get tremendous pleasure out of gazing at ultra high-end watches in magazines, on the internet and in the windows of prestigious jewelers. Of course, many of you have bravely ventured into one of these often foreboding establishments.