What do you think a gorgeous watch should cost that’s meticulously crafted, and features a fine ETA automatic movement, a thick, domed sapphire crystal, state-of-the-art lume, a superb strap or bracelet, and many more amenities? $5,000? $4,000? $3,000.? $2,000.? Hold that thought.
Every few months, I make an effort to visit a Swatch store to see what’s new. This has been a ritual of mine for many years. During what I affectionately refer to as the golden era of Swatch, you’d find loads of excitement and innovation, including numerous automatics that I was “forced” to buy.
About a year or so ago, I was sitting in a theater waiting for a movie to begin. Instead of watching all the annoying commercials and mindless trivia games, I was intently staring at my watch, a vintage Rolex Oyster, admiring how the subdued light danced around the bezel as it produced a warm, yellowish glow on the raised, acrylic crystal.
What is it with watches that turns them into such an obsession? They’re just little machines you strap to your wrist that tell you the time. No big deal. But that’s the obnoxiously boring left side of my brain talking. The right side, which has me under complete control, tells me that these little machines are captivating