Ugh… Here we go again. Sitting in front of me is a watch I really like. It’s well made, nice looking, mechanical, a touch different but familiar nonetheless and more over, very affordable. Is it perfect? Nah, what watch is? Do I even want a perfect watch? If I found one wouldn’t the hunt be over?
Most brands that seemingly come out of nowhere tend to take a subtle approach to their entry into the watch market. An ad here, a viral campaign there, but not usually a full on marketing assault. Well, Bomberg, whom we ran a brief intro to not long ago, appeared out of the void and isn’t taking a back seat on building brand awareness.
Tissot is a brand that hardly needs any introduction. They’ve existed for 160 years and are available globally. They have large ad campaigns, famous brand ambassadors and just about everything else you’d expect from a large watch brand. And large they truly are, as they are part of the mega Swatch group.