Just a couple of weeks ago we talked about Hemel watches which was preparing for their crowd-funding Kickstarter campaign. As you may remember the brand was looking to create their Hemel Military line with an emphasis on the look of mid-century military watches as the core. The Kickstarter is now live and we can get a bit better picture of the watches and the brand behind them.
The man behind Hemel is a designer and branding specialist by trade. Marvin Menke, based in New York, has over 20 years design experience with a variety of well known fashion brands. Marvin is a watch collector himself placing an emphasis on mechanical watches with his collection including brands such as TAG Heuer, Cartier, Seiko, Vostok, Orient, Tissot, Certina and Hamilton. His life long passion for and collection of watches combined with the fact that many desirable watches are out of many people’s price range is what lead Marvin to try to launch his own watch line. He set out to create a brand that was “designed by a watch enthusiast for other watch enthusiasts and that doesn’t break the bank.”
Hemel is the Dutch word for “sky” or “the heavens” (depending on the situation) and Marvin (who is of Dutch heritage) sees this as “a philosophical concept of the endless limit of one’s potential and as a metaphor for contentment or freedom.” With this in mind he founded Hemel Watches and has started with the Hemel Military (HM) series of watches.