Since I picked up the Zeitwinkel 273° Saphir Fumé in the fall of last year, I’ve been meaning to write something about it. It’s an incredible watch, probably the best I’ve owned, and I feel lucky to have it. That’s a strange thing to say, I know. I’m sure Zeitwinkel would happily sell this watch to anyone who was willing to provide the agreed upon amount of money – luck doesn’t really have that much to do with it. But there are things about this watch that are special and set it apart from other watches I’ve owned that make having it in my watch box and on my wrist a unique pleasure.
This isn’t an owner’s review, because what I really want to talk about with respect to the 273° aren’t the specs, or the finishing, or even the experience of wearing it (all are great, by the way). What I want to talk about is the strange route I took to focusing on Zeitwinkel and picking the 273°. It echoes, I think, the piece I wrote at the end of last year for our “My Year in Watches” series, where I talked about a renewed focus on independent brands. Zeitwinkel is about as independent as it gets, and that’s a big reason why this watch resonates with me – it reflects the very specific interests of the brand founders, and represents a certain no-compromises approach to watchmaking that can’t easily be found with brands owned by big luxury groups, and certainly not at the price point of the 273°.
I’ll be honest here and admit that I was largely unfamiliar with Zeitwinkel at the beginning of 2024. I had written an article about their collaboration with CronotempVs back in 2022, but they had not been a brand that was on my radar in a major way until I really began to start researching indies I was less familiar with in the last year. Founded in 2006 by a trio of watch enthusiast friends, they have been plugging along now for nearly twenty years. What ultimately drew me to the 273°, beyond, of course, just liking the watch, was the unique way that Zeitwinkel seems to position themselves in the watch world. They have a unique point of view that tends to line up with my own and made me want to buy into the brand once I fully understood it.
What resonated with me most strongly was hearing brand co-founder Albert Edelmann on the A Blog to Watch podcast discussing Zeitwinkel’s attitude towards updating models within the Zeitwinkel catalog. Simply put, they tend not to do it – Zeitwinkel is not on an annual cycle of product refreshes and new releases as just about every brand we cover is. Don’t get me wrong here: I don’t fault brands or begrudge them the right to update products and introduce new watches at whatever pace they see fit. But Zeitwinkel’s attitude, which is that annual or frequent updates do not equal a better product, falls in line with an idea I’ve had about watches as long as I’ve been involved in the hobby, which is that if a great watch is meant to be something that lasts for your entire life and could even be an heirloom, the idea of constantly introducing new versions to your customer base, or even asking them to buy more than one, seems deeply strange.