Bulova has been a mainstay in American watchmaking for nearly as long as there has been American watchmaking. As the premier entry-level-luxury watch brand based in America since the early part of the 20th century, Bulova has been a pioneer on a number of fronts. From its dynamic style, to new mass manufacturing techniques, to impressive high-tech quartz technology, Bulova has often found itself on the cutting edge of the watch industry, and along the way they’ve been responsible for producing some truly iconic timepieces.
The new Bulova Regatta collection draws a clear line from the present day to Bulova’s rich history. The line is inspired by the classic and elegant “23 Jewels” signed Regatta pieces from the 1960s.
“Bulova always represented the style of the times,” says Carl Rosen, Bulova Historian and former COO of the company.
The early advertisements for these watches featured a great deal of nautical imagery. Ships and sophisticated people, something aspirational but also attainable for the Bulova customer. The watches were elegant without being out of touch. Rosen describes these pieces as transitional watches, made to go from an elegant evening out to more adventurous daytime activities with absolute ease.