Fortis watches in Grenchen, Switzerland has announced that effective immediately WatchBuys will assume all responsibilities as the sole and exclusive distributor for Fortis Swiss watches in the United States, Canada, Puerto Rico, the Caribbean and the Virgin Islands.
Fortis CEO Maximilian Spitzy said “WatchBuys was a natural fit for the progression and evolution of our company. Our respective management teams share a common vision of spreading the story of Fortis Swiss watches to a broad range of consumers while taking advantage of newer distribution methods and technologies to establish long-term relationships and client reach.”
WatchBuys plans to distribute Fortis watches using a distributor direct to consumer model rather than selling through traditional retail stores. To reflect this change, they have established new direct pricing on all Fortis models. They use a similar approach with Sinn, Hanhart and most of the other brands that they represent.
WatchBuys is of course best known for German mechanical watches, but when we reached out to them about this announcement they shared that “once in a while the chance to represent a non-German brand comes along that simply makes sense for us, and we are honored to have been chosen by Fortis in Switzerland. Their watch designs, build quality and the way they run their company blends well with the other brands that we represent”.