May 3, 2024
Lookbook: Harkening to Yesteryear with the Brew Metric Retro Dial
in partnership with

Inspired by the 1930s telephone timers, where dial markings at three-minute intervals would remind wearers to add coins to continue their call, the Brew Metric displays a range between 25 and 35 seconds to time the optimal espresso shot. Effectively correlating the passing of time with the wearer’s action. Now in its third year, the immensely popular Metric has firmly established itself as a future classic, with its instantly recognizable shape, size, and proportions. Fans and collectors around the globe are eager for the next iteration and Brew never fails to deliver.

With its unorthodox sub-dial layout, detailed applied markers, and complete lack of dial text, the Metric Retro Dial equally screams 1970s and 2020s. Its unusual bold case surrounding a completely round dial, along with a brilliant use of color, not to mention a dial matching date wheel, truly shows the level of attention to detail that is put into this watch. Do not let the 36mm diameter measurement put you off, as it is straight across the dial from 9 to 6. However, due to its shape and integrated bracelet, it will fit large and small wrists alike. With Brew, not only is everything old is new again, but everything old has become timeless.

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The immensely popular Metric has firmly established itself as a future classic.
in partnership with
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May 3, 2024