Hamilton is a brand that needs little introduction. Once one of the great American watch brands, Hamilton is now owned and operated by the Swiss Swatch group. Being a brand with such a distinct and rich history, Swatch has preserved the underlying aesthetic spirit and heritage of the brand by continually drawing upon their own archives for new products. These re-issues tend to stay very faithful to their original counterparts, with case and dial designs only having minor changes, but materials and movements being upgraded to today’s standards.
The Intra-matic, which was first (re)-introduced at Basel World 2012, is a very faithful recreation of a watch from the mid 60’s. With subtle, refined details and minimal dial, the watch speaks to a time when form, graphic elements and a sense of modesty defined a casual or dress watch. The new Intra-matic takes the mid-century design vocabulary and places them in either a retro 38mm or a contemporary large 42mm case.
We had the pleasure of spending a couple of weeks with a 38mm gold plated version with black leather strap, which is likely the dressiest variety of the watch. Featuring a domed sapphire crystal and an ETA 2892-2 automatic movement, this version of the Intra-matic comes in at $945, which is quite fair for a Swiss made dress watch, let alone one that is so unique.
Case: Steel w/ Gold PVD
Movement: ETA 2892-2
Water Res.: 50m
Dimensions: 38 x 44.25mm
Thickness: 10 mm
Lug Width: 20 mm
Crown: 5 x 2.5 mm screw down
Warranty: 2 year
The vintage theme of the Intra-matic is immediately visible in its geometric case design, which is very faithful to some of the original Intra-matics of the 60’s. Measuring 38 x 44 x 10mm, the watch is small by today’s standards, but larger than the original design. Nevertheless, it is a completely appropriate for a dress watch of this style, and proportionally very attractive. The design itself looks to be simple, but has many interesting features.
From above, the case appears as a cylinder with fairly thin, angular lugs. From the side you can see that the case is not a slab sided shape, but rather has a saucer form, tapering up to the high-domed sapphire crystal and down to the case back. This gives the watch a much thinner feeling than that of 10mm, and more elegant and flowing form, though the design is geometric. The lugs are then a bit taller than expected, giving them a stronger and more masculine shape. If you look very closely, you can also see how the very top of the lugs, where they meet the bezel, goes a little past the bezel. This subtle detail gives them a more defined look from above, as there is a line that is created in the gap between the lug and bezel.
At 3 is a small crown that measures 5 x 2.5 mm and features a coin edge and a 60’s Hamilton H logo. Though the crown is petite it is easy to manipulate and suits the case size and design perfectly. On the flip side is the exhibition case back, which nicely shows off the ETA 2892-2 movement inside. Though generally lacking in decoration, the rotor of the 2892-2 has been etched with a simple design and a large Hamilton logo. The metal of the case back has a very gentle curve to it, making it comfortable against the wrist, as well as some basic info etched in. It is held in place by four small screws.
The gold plating on the case is perfectly applied, as to be expected, and is polished throughout. The gold lends the watch a much dressier appearance, but given the design of the case, does not feel tacky or ostentatious. Though the steel version might be easier as a daily wear, the gold makes the watch feel a bit special, like something you would only wear to certain occasions.
The Intra-matic has a very simple and minimal dial that is still quite exciting and elegant. The surface is a domed silver sunburst that has a very dynamic quality to it. As light hits the surface, it is thrown off in radial lines and fan shapes. Though the color is a light grey, it is always changing and takes on qualities of the light in the space you are in. The slightly domed shape then adds another dimension to the dial, giving some sense of depth.
The dial features one simple index of long, thin charcoal colored lines, one at each hour. The lines are thicker for 12, 3, 6 and 9, giving the watch a sense of orientation as well as slight “crosshair” appearance. At the 6-position is an outlined window that displays the black on white date. This positioning is faithful to the time period and helps keep the symmetry of the dial in tact. I personally prefer 6 o’clock date windows, so I was very glad to see it implemented here.
There are a few lines of text on the dial that are well sized as not to overweigh the layout. Just below the 12 marker is a 60’s “H” logo as well as italicized “Hamilton” and “automatic” in all caps. And just above the date window at 6 is the watch name, Intra-matic, in all lowercase and at the very bottom it reads “swiss made”. Though it is a decent amount of text for a dress watch, the styling of it helps make the watch feel like a retro piece and it eats up what would likely be odd empty areas.