Customization has had a place in watch collecting for quite some time now. For enthusiasts interested in something a bit more unique or personal, a custom-designed watch has offered a way to scratch that individualistic itch. For starters, one can modify an existing watch with aftermarket parts. Or one can opt to build a watch from readily available parts. Now, we’re seeing in increasing frequency brands that offer customizable watches straight from the source.
Undone, which we first wrote about last year, is one such company. Their flagship diver, the Aqua, launched last year to great success, becoming a highly popular template for modification with an overwhelming number of choices via the brand’s website. Now, piggybacking off the success of their first watch, Undone has returned with their latest project—the retro-inspired Urban Chronograph.
The Urban Chronograph features a stainless steel case measuring 40mm wide with a lug-to-lug length of 47mm, 13mm thick, and a lug width of 20mm. While it’s larger than most vintage chronographs, it’s still reasonably sized, especially with the tempered lug-to-lug dimension.