Windup Watch Fair San Francisco is Back, Baby! May 2-4, 2025

That’s right—Windup Watch Fair is heading back to the Bay Area, and we couldn’t be more excited. From Friday, May 2nd to Sunday, May 4th, 2025, the Gateway Pavilion at the Fort Mason Center is the place to be for watch lovers, collectors, and anyone who just appreciates great design and craftsmanship.

Windup Watch Fair San Francisco
Friday, May 2 – Sunday, May 4, 2024
Gateway Pavilion
at Fort Mason Center for Arts & Culture
San Francisco, CA

Free and open to the public.

If you’ve never been to Windup before, here’s the scoop: it’s a free, three-day event created by Worn & Wound to bring together the watch community. Whether you’re a seasoned collector or just getting into the hobby, this is your chance to see amazing timepieces up close, chat with the people who make them, and connect with fellow enthusiasts—all in a fun, laid-back atmosphere. Not to mention, Windup SF is easily held at one of our most iconic venues: Pier 2 in San Francisco Bay with unforgettable views of both Alcatraz and The Golden Gate Bridge.

This year, we’re stoked to have an incredible lineup of lead sponsors, including anOrdain, Christopher Ward, Fortis, Frederique Constant, and Oris. These brands are bringing their A-game with some seriously cool watches, and you’ll get the chance to check them out firsthand.

Expect a killer mix of independent and well-known brands, hands-on experiences, and the opportunity to buy watches directly from the people who craft them. Plus, there’ll be engaging panels, great conversations, and plenty of chances to geek out over all things horology.

And if you’re looking to wind down after a full day of watch talk, we’ve got you covered. On Friday night, we’re hosting a special screening of Bulova’s documentary at the Alamo Drafthouse in the Mission District. Just like at Windup Dallas, this film dives deep into the brand’s history, innovation, and impact on the watch world. To make things even sweeter, Bulova will be unveiling a customized and limited edition Show Exclusive watch, available only at Windup San Francisco. Click here to RSVP to Bulova’s upcoming screening in conjunction with the Windup Watch Fair San Francisco.

Also returning this year is the EDC Expo presented by NOMATIC. If you’re into sleek backpacks, innovative travel gear, and well-designed everyday carry essentials, this is your chance to explore some of the best products in the space. Expect a curated lineup of brands showcasing everything from clocks and pocket knives to high-tech bags and accessories—perfect companions for your favorite timepiece.

And no Windup San Francisco would be complete without a full dose of beverages, food, and fun. Make sure you take full advantage of the Bruichladdich Bar and Lounge! Dig into a variety of food trucks throughout the course of the weekend. Dip into the Panel & Podcast Room and catch some behind-the-scenes chats featuring your favorite brands. Finally, be sure to pick up some souvenir swag and meet the Worn & Wound team at the always popular Windup Watch Shop. It’ll for sure be an affair to remember.

More details—including the full list of brands and special programming—are coming soon, so stay tuned. In the meantime, mark your calendars and get ready to join us May 2-4, 2025, at the Gateway Pavilion in Fort Mason. We can’t wait to see you there!

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