Meet More Enthusiasts Than Ever Before at the 2024 Windup Watch Fair San Francisco

If you’re enthusiastic about watches, gear, and gathering with other equally enthusiastic individuals—the Windup Watch Fair in San Francisco this year will be unlike any other watch event you’ve attended. We are thrilled to be returning to San Francisco, in an even more impactful way than ever. The Windup Watch Fair will be one of the first events in the newly reopened Gateway Pavilion on Pier 2 at the Fort Mason Center for Arts & Culture. With stunning views of the Golden Gate Bridge, this architectural renovation is an idyllic spot to gather, meet new brands, try new products, and experience enthusiasm together. It comes complete with breakout rooms for live podcasts, special guest speakers, and enthusiast group meetups. You won’t want to miss this iconic San Francisco experience.

Windup Watch Fair San Francisco
Friday, May 3 – Sunday, May 5, 2024
Gateway Pavilion
at Fort Mason Center for Arts & Culture
San Francisco, CA

We will be joined by five amazing Lead Sponsors, some who are returning to San Francisco in this capacity, and others who are joining us for the first time in this position. The Lead Sponsors for Windup Watch Fair San Francisco 2024 are: Alpina, anOrdain, Christopher Ward, Fortis, and Oris. We couldn’t be more thrilled for this incredible line up.

In addition to these fantastic Lead Sponsors, they’ll be accompanied by a full complement of your favorite watch brands from around the world. Include multiple first time newcomers to the Windup Watch Fairs in general. As Premiere Sponsors, we welcome:

Here’s a list of the full roster of sponsors with many more to come! Please visit the Windup Watch Fair website to stay up to date with the latest brands to join.

Last year, beginning in San Francisco, the Windup Watch Fair introduced a new feature to the show, highlighting a select grouping of brands from adjacent categories to the world of watches that we affectionately referred to as EDC Alley. This year in San Francisco, we’re leveling up this area of the fairs to what is now called EDC Expo. This specially curated section of the show will be presented by our good friends at Carryology. Carryology, the leader in reviewing and covering carryable gear, is a worldwide publication and community. Their design and creative team works with the finest global brands to deliver the most sought-after limited-edition carry products in the industry. Some of the brands that will be showing at EDC Expo include: Bellroy, Camera West, Giant Mouse, Leica, NOMATIC, Topo Designs, and Triple Aught Design.

Visitors to the Windup Watch Fair in San Francisco will be able to enjoy a host of additional activities. There will be a full roster of panels and programming across all three days of Windup. On Saturday morning around 11:00 AM, Camera West and the Leica Store SF will be hosting a one-of-a-kind photo walk experience with hands-on access to some of the newest Leica photographic equipment available. You can sign up for this class on Friday at the Camera West/Leica booths in EDC Expo. And then join in on Carryology’s official meetup, on Saturday the 4th at 4:30 PM.

There will be so many more exciting moments happening across these three days. Please sign up here for updates on how and when to register for these exciting experiences happening around the show. Come and join us down by The Bay and Experience Enthusiasm™ in a whole new way.