Welcome to the Worn & Wound Micro-Brand Digest, a semi-monthly roundup of all the new micro-brand news we’re following, from concepts that show promise, to Kickstarter launches to restocks, and everything in between. Small independents, and affordable micro-brands spurred the creation of Worn & Wound over 10 years ago, and they still drive our enthusiasm in a big way.
Here’s what’s caught our eye this month.
If you’ve come across a project, you think qualifies, hit us up at [email protected] for inclusion.
Alato Watches
Swedish brand Alato Klokor was founded in 2023 in Gothenburg by Pierre Strömbäck. With a background in architecture and civil engineering, as well as professional experience in the construction industry, he possesses a keen eye for both form and function. All their watches are designed in their small studio in Sweden and manufactured in Hong Kong by a factory with a proven record for reliability and quality control. They are a small company with big goals. They aim to unite collectors through the stories of their watches.
Their first piece is named Arvet (The Legacy), drawing inspiration from the Reuleaux Triangle, a curved geometric shape with a constant width. The latter is formed from the intersection of three circular disks, each with its center on the boundary of the other two. It is named after Franz Reuleaux, a 19th-century German engineer who pioneered the study of machines for translating one type of motion into another. This shape is at the heart of Mazda’s rotary combustion car engine. In his design, Pierre uses inverted Reuleaux triangles. They are on the dial at 12, 3, 6, and 9 and in the rotor shape, visible through the back display case.
The watch measures 38mm x 10.9mm and has a lug-to-lug measurement of just 46mm. Its shape is reminiscent of one of the most iconic pieces of a particular high-end Japanese brand, although there is enough difference to be original. The Arvet is available in black, blue, and red patterned dial configurations, with applied gilt markers and hands filled with BGW9 SuperLuminova. There is even lume on the rotor’s tips to add a little whimsy. The Miyota 9039 time-only automatic movement powers it and is water resistant to 100 meters.
The watch has a mixed brushed and polished stainless steel H-link bracelet featuring a ratcheting micro-adjusting twin-trigger clasp. The steel used for the case and bracelet has been hardened up to 1200 Vickers for extra scratch resistance. The pre-order price is $749; delivery is expected in October 2024. You can find more details here.
Markwell Watches
Inspired by his grandfather’s watch, which sat on his father’s dresser, and after three decades of collecting, researching, breaking, fixing, and sharing his collection, John Liley decided it was time to make his dream come true. He wanted to start his own watch company and create timepieces that embody the idea of an everyday, universal wristwatch. A tool that tells the time, a daily companion that adorns your wrist as you make your mark in life. He enlisted the help of one of his friends, a successful businessman and fellow watch nut, and in late 2023, Markwell Watches was born.
Their initial model is the Memento Mori, a Latin phrase meaning “Remember you are mortal.” In other words, your time on Earth is finite. Make the most of it. As proud Freemasons, the owners wanted the dial to feature masonic symbols, reminiscent of the American watches available to their grandfathers. Instead of numerals or standard markers, each hour’s position on the silver sunburst dial features those symbols. A set of beautifully faceted and lume-filled hands are combined with a red arrow-tipped second hand to tell the time. Beneath the brand name and logo at 12 o’clock, you will find the word “mastermatic” in lowercase at 6 o’clock.
The Memento Mori watch measures 37mm x 10.5mm and has a lug-to-lug distance of 43mm. The lugs are modified mid-century teardrops in style, which complements the design perfectly. They also curve downward to hug the wrist for extra comfort. The beating heart of this timepiece is the Sellita SW200, which has 26 jewels and beats at 28,800 vibrations per hour, and it can be admired through the display case back, which features a ghosted image of a skull and crossbones. It is available in standard stainless steel and gold PVD-plated stainless steel.