Despite frigid temperatures outside, the Windup Watch Shop showroom in Brooklyn was buzzing with energy as Oris and Worn & Wound hosted an evening dedicated to one of the brand’s most beloved new releases: the Big Crown Pointer Date “Bullseye.” Fans, enthusiasts, and first-time Oris buyers alike packed the space, turning a cold winter night into a warm celebration of independent watchmaking.
Representing Oris for the evening were VJ Geronimo, CEO – The Americas; Josh Shanks, Director of Marketing and Communications – North America; and Megan Hines, Marketing Coordinator. Their presence gave attendees direct access to the people behind the brand, creating an atmosphere that felt both intimate and entertaining.
Guests were treated to extensive hands-on time with the full Oris collection, with special attention naturally focused on the the Big Crown Pointer Date “Bullseye.” The watch drew a steady crowd throughout the night, with attendees eager to experience its striking dial and classic proportions in person. Professional wrist shots were available to everyone, and a steady rotation of guests took advantage of the opportunity to capture studio-quality photos with their favorite pieces.
In keeping in theme with the hero watch of the evening, guests were also invited to try their luck and making a Bullseye—of the dart variety. The Worn & Wound crew took special interest in this activity in particular. The evening also had its share of Oris merch and materials for people to purchase or peruse.
A highlight of the evening was a live CEO Q&A between Blake Malin, CEO of Worn & Wound, and VJ Geronimo. The conversation offered insight into Oris’s support of the enthusiast community, the story behind the “Bullseye,” and the brand’s broader direction. The candid discussion underscored Oris’s commitment to accessibility, community, and thoughtful watchmaking, and it sparked real engagement from the crowd.
The night wrapped up with a multi-winner giveaway that quickly became a focal point of excitement. Several lucky attendees walked away with custom Oris-branded L.L.Bean Boat & Totes, highly coveted prizes that drew cheers and applause from the packed showroom.
By the end of the evening, it was clear that the event was more than just a product launch. It was a celebration of community, craftsmanship, and the shared passion that connects watch enthusiasts. Even as guests stepped back out into the cold Brooklyn air, the warmth and excitement of the night lingered, a fitting tribute to a fan-favorite watch and the vibrant community surrounding it.
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