Our Windup Watch Fair started with a simple premise: bring together the great independent brands we cover on the site, put them all under one roof, and give enthusiasts a pressure-free environment to try the watches on and interact with the people who make them possible. Pretty straightforward. As the fair has grown in scope (and as we’ve added a west coast wing), it’s been interesting to see how brands look to the fair as a way to market their products in a really personal and unique way.
To that end, a whole bunch of our favorite brands introduced notable new watches at this year’s fair in San Francisco. Some were casual unveilings of prototypes, some were ready to go then and there. Let’s take a closer look at some of the new releases announced at last month’s Windup.
(Editor’s note: some of the watches featured here are available through the Windup Watch Shop)
Halios – Universa and Fairwind
There might not be a hotter ticket in watches than those from Halios. Seriously. You can at least get on a waitlist for a steel sports Rolex of your choice, but brand founder Jason Lim just isn’t making more of those original Seaforths. Not to fear, though, because if you miss out on one of the limited runs of these highly sought after timepieces, there’s a good chance Jason has something equally interesting and desirable coming in right behind it.