A Lange & Söhne opened the doors of their latest boutique in New York City’s upper east side this week with the help of CEO Wilhelm Schmid, and a new Zeitwerk Minute Repeater rendered in Honeygold was presented to mark the occasion. That might be the poshest sentence ever to be written on this website, but don’t let that turn you away just yet, there’s an impeccably interesting watch underneath the glitz here. The Zeitwerk takes a unique approach to displaying the time, and it’s no different when a chiming complication is added to the mix. There is no hour and minute hand here, and there’s also no slide mechanism along the side of the case. It is an entirely over the top example of the kind of creative engineering the brand is capable of set into a material that is nearly as difficult to explain.
The new boutique finds itself in New York’s lovely upper east side, on Madison ave at 63rd street, directly across from the Hermès boutique. The cozy space is accented with plenty of Lange ephemera, including a monolithic installment of a Saxonia Triple Split chronograph, which includes an oversized hyper accurate recreation of the movement around back. What I personally found the most compelling, however, was the display on the south wall, which was composed of small numbered boxes, each depicting a single piece of the 684 total pieces that comprise the Tourbograph Perpetual Pour Le Merite movement. It takes up an entire wall, and imagining them all placed within something that measures a mere 43mm in diameter is akin to pondering the nature of infinity, or the square root of -1, ie. difficult.