October 3, 2023
Breaking Barriers with the AVI-8 Bell X-1 Limited Edition Launching 10/14
in partnership with
In a world of speed and daring, where the limits of what's possible are being pushed… there are those who dare to dream, and there are those who dare to ride.
Breaking Barriers with the AVI-8 Bell X-1

In 1947, legendary pilot Chuck Yeager climbed into the cockpit of the Bell X-1, a rocket-powered aircraft designed to break a barrier thought by many to be impossible—the speed of sound itself. And what is speed… but distance, over time. Fortunately, he had vision… a goal, and the courage to chase it.

Etched in aviation history, the Bell X-1 achieved the first human-piloted supersonic flight on October 14, 1947, with Yeager at the helm over California’s Mojave Desert. This historic milestone not only pushed the boundaries of flight speed but also laid the foundation for future supersonic exploration.

There comes a time in each and everyone’s life when we begin to ask ourselves, what are my limits? What are the barriers that are holding me back?

For us, these barriers are destined to be broken and time is really the only gauge that can challenge us. You have to ask yourself, what will I do with my time?

With each choice we make, with each twist of the throttle, we must chase our time, rather than run from it. Every tick of the second hand is a reminder that life is a gift, and how we use our time defines our legacy.

When the sonic boom of the Bell X-1 shattered the skies, it was a resounding testament to human achievement. It reminds us that limits are meant to be pushed, and dreams are meant to be chased.

In the pursuit of our dreams, obstacles come in all forms. But the barriers we erect for ourselves beckon us most urgently. So, what barrier will you break today?

AVI-8 Bell X-1 Limited Edition Specifications

  • Case Material: 316L Stainless steel
  • Case Diameter (mm): 41
  • Case Thickness (mm): 13
  • Crystal: Scratch-resistant sapphire
  • Lume: Swiss Super-LumiNova
  • Movement: Japanese Automatic with 3 Hands Date
  • Number of Jewels: 24
  • Caliber: Seiko M-SII-NH35-D3BKO
  • Strap: Stainless steel solid bracelet with extra rubber/leather strap
  • Strap Width (mm): 22
  • Buckle: Fold over buckle with safety lock and push button
  • Water Resistance: 5 ATM
  • Weight (g): 170
  • Warranty: 2 Years

Launching on October 14th—76 years to the day the sound barrier was broken—and mirroring the aircraft’s utilitarian design, the Bell X-1 Limited Edition features a robust 316L stainless steel case accompanied by a vivid orange aluminum bezel, reminiscent of the aircraft’s distinct paintwork. The dial pays homage to the X-1’s cockpit instrumentation with oversized Arabic hour indexes, while the hands draw inspiration from altimeters and speed indicators. A scratch-resistant sapphire lens ensures a clear view of the dial, generously coated with Swiss Super-LumiNova for enhanced visibility in low-light conditions.

Driving the timepiece is the dependable Seiko TMI-NH35 automatic movement, adorned with a custom-shaped rotor displaying artwork inspired by the X-1’s jet engines—visible through the exhibition case back. The watch includes a solid articulated H-link tapered bracelet and an additional custom rubber and leather strap, offering practical versatility.

Written by
Kyle Snarr

Produced by
Kat Shoulders

Photography by
Kat Shoulders


Videography by
Christopher Coe
Luke Adams
Adam Antalek

in partnership with
October 3, 2023