Bremont Taps Laird Hamilton For Waterman Apex

Back in 2018, Bremont released a limited edition Supermarine with partner Mark Healy, a free diver and conservationist to bring attention to the clean water initiatives of Sustainable Coastlines Hawaii. The watch was called the Waterman, and it featured a COSC certified GMT equipped movement. Today, Bremont is following up on that concept with a new Waterman called the Apex, this time tapping big wave surfer Laird Hamilton to help spotlight the The Bimini Shark Lab, a non-profit organization working to better understand the biology of marine animals, particularly sharks and rays, to create awareness and enhance conservation efforts. The Apex is similar to the first Waterman, with a few welcome changes. 

The steel asymmetric Supermarine trip-tick case is in use here, measuring 43mm in diameter with the crown placed at 2 o’clock, at the top of a sweeping guard structure. The long, rounded lug with polished chamfer makes for a 51mm total length measurement, while the height of the watch stands at 16.5mm. It’s a robust watch that can stand up to a whopping 500 meters of depth. The trip-tick case construction makes for some pretty interesting views of the watch from an angle, with the barrel tucking up underneath the lug, and creates a somewhat unique on-wrist experience, especially in light of the case dimensions (this is no slab).

Helping put the Waterman Apex through its paces is Laird Hamilton, the Hawaiian big wave surfer and ocean conservationist. While his activities are more surface oriented, his attitude that “ocean conservation starts with people caring enough to get them to participate” makes his endorsement of this particular watch a bit deeper than the stat line. That doesn’t mean the watch is impractical, though.

Unlike the first Waterman, the Apex gets a 34 hour bezel with the cardinal positions rendered in blue. The dial is also reversed, with a black base hosting white hour plots, a red seconds hand, and a light blue tipped 24 hour hand. The center motion of the dial gets a wave with shark fin relief design to set it apart from other Supermarine models. An integrated ‘harbour’ blue rubber strap continues the light blue color scheme that seems a fitting choice given the ecological goals of the watch. The oscillating weight of the modified caliber BE-93-2AV (based on the ETA 2892-A2) gets the shark fin motif from the dial done in light blue. 

Just 250 examples of the Bremont Waterman Apex will be produced, starting at $5,095 on the rubber strap. A steel bracelet is also available, and brings the price to $5,595. A portion of the proceeds from the Waterman Apex will go to The Bimini Shark Lab to help support their work toward a better ecological future for sharks and rays. The Waterman Apex is available now. Bremont.