Casio Introduces a Retro Inspired Rainbow

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If you read Ed Jelley’s post from last month about three extremely affordable Casio watches and thought to yourself, “Hey, I need more affordable Casios in my life!” then today’s drop from the Japanese brand will surely be of interest. While not quite as inexpensive as the watches Ed profiled, this new entry in their Vintage line has a similar retro charm, and capitalizes on an emerging trend in contemporary watches: the rainbow colorway

The A1000RBW-1A has the squared off case shape and thin profile many of us of a certain age still associate with Casio. Before G-Shock became the unrelenting cult phenomenon that it is today, Casio was known for simple, inexpensive digital watches that quite simply just got the job done, and that’s the basis for the watch seen here. The A1000RBW-1A is a full featured multi-function quartz watch with a calendar and stopwatch, as well as an integrated LED illuminator light, activated by a button on the case band. 

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Where the watch sets itself apart a bit, of course, is the colorway. The metal case is ion plated in a rainbow pattern that extends to the mesh bracelet. Casio also tells us that the dial is mother of pearl, but it’s a little hard to determine how they’ve pulled this off in the photos. We’re curious to see it in the metal to get a better look. Casio has been leaning in to artfully coated metal cases and bracelets in their higher priced G-Shock releases, so it’s nice to see them spreading this technique around in more affordable watches that don’t fall under the G-Shock umbrella. 

The A1000RBW-1A is available now on Casio’s website and through select retailers. The retail price is $180. Casio

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Zach is a native of New Hampshire, and he has been interested in watches since the age of 13, when he walked into Macy’s and bought a gaudy, quartz, two-tone Citizen chronograph with his hard earned Bar Mitzvah money. It was lost in a move years ago, but he continues to hunt for a similar piece on eBay. Zach loves a wide variety of watches, but leans toward classic designs and proportions that have stood the test of time. He is currently obsessed with Grand Seiko.
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