If ever there was a time in the market for a reinvigoration of classics, it’s now. And one could argue, with the releases coming out of Citizen in June, that the Japanese brand is leading the way. From reworking one of their most iconic lines to adding a fuller scope to their existing collections, Citizen has made it a mission this Summer to provide a variety of exciting, elegant, and even eco-conscious alternatives to other watches in their existing line-up.
For June, Citizen will be releasing three watch collections: the much-anticipated 37mm Promaster Dive, the Promaster Dive Automatic Super Titanium “Fujitsubo”, and the UNITE with BLUE Collection. Each one remains a variation on an existing theme within the Citizen universe, but with surprising, and sometimes intriguing, differences.
37mm Promaster Dive
Dive watches entering everyday wear has been on the rise over the last decade and it seems that the new Promaster Dive is where Citizen has gotten their sea legs. By reducing the 44mm size to a more wearable 37mm, it not only makes the dive watch feel slightly less sporty, but also less clunky when worn with a long-sleeved shirt. This, in turn, will appeal to a wider audience and reintroduce the Promaster to a new generation of fans.
Usually when there is a reduction in real estate on a watch, certain features have to be conceded for space. Not so with the smaller Promaster Dive. Citizen has made a conscious effort to keep all the reasons longtime divers love this watch without sacrificing too much in terms of utility and style. The watch is equipped with a stainless steel case, diving bezel, and impact-resistant mineral crystal, giving it a rugged and functional design. The movement is an Eco-Drive 168 movement, which charges the battery via ambient light. With its iconic polyurethane strap and being water resistant at 200m, it’s a watch that’s begging to be worn in the office or off the diving board this Summer.