At some point, whether through creative design or unique production methods, a watch becomes more than just something that sits on your wrist and tells time. It becomes art. That’s the case for watches created by Geoffrey Roth Watch Engineering in Scottsdale, AZ. The materials, designs and manufacturing processes set the watches apart from many in the luxury watch market, and that’s exactly what Roth said he was going for when he started making watches in the early-2000s.
“We look at every little detail as a place to work in new materials or something that is visually appealing,” Roth says.
Roth, an experienced jewelry designer, spent two-and-a-half years sourcing out all the Swiss-made parts for his first watch–the HH1. Released around 1999 to 2000, Roth sold the 110 HH1 pieces out of his shop in Sedona, AZ.
After the success of his first run, Roth approached the Swiss companies that helped make the HH1 come to fruition to make a second watch. But after several months nothing had progressed. The wait seemed excruciating. Roth began wanting more flexibility and control over future watch models. That meant making parts of his watches in-house, an expensive and time-consuming process not many can take on. But in 2003, Roth decided that it was the only way forward.