Some watch firms punch way above their weight. The UK independent, Farer, is definitely one of them. You won’t see Farer in the posh boutiques; they prefer to sell directly. There are no swanky catalogs either, just a clear, efficient website. Yet the firm is quietly getting on with making watches that are often different and always striking. It says a lot about the company and its designer that you can pick any Farer out of an ID parade with no effort at all, yet each is different and has its own character. Here are three of their latest, just to make the point; all completely different but all recognizably Farer.
Farer started out with three-handers and these three hark back to those early watches. The genetics are pretty clear, too. Farer has a knack of teaming classic designs with striking, often multiple and overprinted, colors. It says a lot for the firm that this results in clear, easy-to-read watches rather than complete dogs’ breakfasts.