It’s no secret that Japan has a long and rich watchmaking tradition. Citizen stands very much at the center of that tradition, with a 100-year history of innovation in the field, and one of the most recognizable names in the watch world. They take their influence and presence in the watch space seriously, and, unlike a lot of brands, understand that their reach as a corporation can impact the world well beyond watches.
Their Eco-Drive platform, which has been at the forefront of solar-powered watch technology for over 40 years, has served as a springboard to take on environmental initiatives and make the world a better place in a real and tangible way. The name of the brand speaks to an inclusion of all the world’s citizens in their cause, and serves to place an emphasis on the customers they serve. Their slogan, “Better Starts Now,” is a guiding principle that shapes new products with an emphasis on improving people’s lives. These are lofty goals for a watch company, but all you have to do is flip through the Citizen catalog to observe the novel ways their watches can make many of life’s activities easier, better, and more enjoyable.