Windup Watch Fair NYC has come and gone, and lots of watch nerds got to see a lot of watches over the course of the three-day event at Manhattan’s Chelsea Market. While it’s well known that brands will often bring their entire collections to the fair to exhibit and sell, over the last few Windups we’ve been seeing more and more brand owners use the event as an opportunity to launch entirely new products. It makes a lot of sense if you think about it: name another time when the attention of the enthusiast watch community is more laser-focused on your collection.
I had the chance to walk around the fair and ask brands “what’s new?” and was thrilled to see so many had decided to bring entirely new watches to the fair to be seen by the public for the first time. What follows are just some of the highlights. Expect plenty of additional coverage of these new watches and a lot more coming out of this exciting weekend in the coming days and weeks.