Head into the Holiday Weekend with a Cocktail Themed Limited Edition from Maen and seconde/seconde

Do you enjoy medium sized integrated bracelet sports watches? How about classic American cocktails? Are visual puns a thing you’d like to see more of when you check the time? Well, boy do we have a watch for you. Maen is the latest brand to collaborate with seconde/seconde/, Romaric André’s whimsical, joke filled, and increasingly popular design house that manages to find unexpected angles and humor in all kinds of watches. The platform he’s playing with here is Maen’s excellent Manhattan 37, the highly architectural, 70s inspired integrated bracelet sports watch measuring, you guessed it, 37mm across. For this limited edition, seconde/seconde/ is taking inspiration from the classic Manhattan cocktail, finding space for include his signature wit in unlikely places. 

Let’s start with the obvious: the dial is meant to evoke the color of a Manhattan, traditionally made with rye whiskey and red vermouth, it has a distinctive red hue. The Manhattan 37 already has a very cool execution that features a Geneva stripe finish, so adding a fun color here is a must, and the finishing technique causes a natural shift in the tone – Maen says it will range from a deep burgundy to purple depending on the lighting. The second hand features a pixelated representation of a Maraschino cherry, the Manhattan’s traditional garnish in André’s signature style, and as a final touch, you’ll see a “% vol” designation next to the “37” within the watch’s standard dial text, a reference to the alcohol content of the would-be cocktail.

Naturally this all comes in the standard Manhattan 37 package, which is a nicely executed value oriented integrated bracelet watch, representing another solid option in a category that continues become even more crowded and competitive. It has a funky vintage look and an unusual shape that’s not really like anything else at this price point, and it has an appealingly thin profile – it’s just 9.3mm tall and a tidy 47mm lug to lug. It runs on a Sellita SW200 movement. 

Only 37 examples of the seconde/seconde/ Manhattan 37 will be made. The retail price is $1,060 and they’re available directly from Maen.