Introducing the Limited Edition Gauge Series from Weiss Watch Company

Watches and cars have an undeniable connection, and it’s one that runs deep. It’s easy to see the parallels between the intricate mechanics, storied histories, and enthusiastic fan bases of both interests. One such enthusiast is American watchmaker, Cameron Weiss. He recently took a cross-country road trip in his 1971 Land Rover, and now he’s built two watches inspired by the experience—introducing the The Gauge Series. Let’s take a closer look at what makes these two limited editions so special.

If you’re a Land Rover fan, you’ll immediately recognize the numerals on the dial. They’re set in the same slightly funky (yet legible) typeface featured on the gauges inside of the car. This edition also marks the first time that Weiss opted for lume treatment on the numerals, which mimics a backlit gauge. Each dial is machined out of brass, then painted by hand in jet black or pastel green. The pastel green is color matched to the very car that inspired this limited run of watches.

Pointing to the markers is a set of tapered swords that have been custom-designed for this watch. The hour and minute hands feature a black oxide/lume treatment, while the small seconds hand at nine o’clock is simply monotone. Altogether, even if you’re not a die-hard vintage Land Rover fanatic, you can still appreciate the attention to detail, clean design, and craftsmanship that’s been poured into this timepiece.


The Gauge Series is based on the American Issue Field Watch, Weiss’ flagship timepiece produced in their Los Angeles workshop. Like the other offerings in the American Issue Field collection, this edition features a 316L stainless steel case that measures in at 42 millimeters. A sapphire crystal is used on the front and back of the watch, the latter of which offers a view of the movement inside.

At the core of the Gauge Series is the American-made caliber 1003, which Weiss produces in LA. The upgraded movement now includes a hacking seconds hand, a higher beat rate (now 21,600 bph), and a reengineered mainspring. It’s also been hand-decorated with Geneva stripes, blued screws, and sunburst-style radial brushing on the wheels.

The Gauge Series is now available for $2,500. Both the black and green dial versions ship on a handmade Horween leather strap. The production is highly limited, at only 21 pieces for the light green dial, and 50 pieces for the black. While a release of 71 pieces sounds like an arbitrary number, it’s the year (1971) of the truck that Cameron took on his cross-country trip. Weiss

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Ed is a Long Island-based writer and photographer with an affinity for watches, fountain pens, EDC gear, and a great cup of coffee. He’s always looking for the best gear for the job—whether it be new watch, pen, flashlight, knife, or wallet. Ed enjoys writing because it’s an awesome (and fulfilling) way to interact with those who share the same interests.