Timex needs little introduction. Chances are you’ve owned at least one watch from this storied, American-born brand in your days as a watch enthusiast, and it’s even likely you have one ticking away in your watch box at this moment. Timex watches are inexpensive and always fun, and it’s often easy to find an appealing one–perhaps while browsing Amazon–that you end up buying just for the hell of it (that’s how I’ve found several, at least).
In the last year Timex has worked with menswear designer Todd Snyder to create some particularly stylish designs. No stranger to watches and having a collection of his own of “50 to 60 watches . . . some work, some don’t,” Mr. Snyder sees watches as “the one accessory that we can express ourselves with.” Based on Timex’s own archives, he takes the original concept and puts his own spin on it making it more modern, but keeping the vintage sensibility intact. Past models, such as the simply titled Military Watch, took a mil-spec design and added some unexpected color, while the Mod Watch was a more subtly updated classic Timex design.
As part of his Spring 2018 show, which happened during New York Fashion Week this past Monday (July 10th, 2017), Timex and Todd Snyder released their most recent collaboration–the Blackjack. Inspired by a Timex from the ’70s, F1, and Monaco, the Blackjack is a striking watch that contrasts a bold use of color against a black PVD case. When asked about the inspiration for the Blackjack, Mr. Snyder explained, “we came across this one from the ’70s. . . . I was trying to figure out how to make it more contemporary, more modern . . . and I came up with doing the blackened case, which really made it appear more masculine, more edgy. I always like blending those things . . . having things that are classic, but then still having that edginess.”