Car maker and watch company collaborations can be, er, interesting. The verges of Watchworld (oh yes, all this and bad puns too) are littered with a few collabs that would make Dr Frankenstein blush. Others are just a bit meh, despite all the fanfare. Often it’s a lack of synergy between the two firms with one vying for design supremacy over the other or simply just good, old-fashioned ‘make the logo bigger’ branding fuss. One sometimes senses a racing or automotive collaboration gets used to add a little missing shine to an otherwise dull watch.
Girard-Perregaux is a watchmaker that is already quite shiny enough, thank you. Look at what they’ve been up to lately – there’s the Bamford Watch Department collaboration with the ceramic Ghost Laureato and the wonderfully nuts LED quartz Casquette recreation for a start. And now there’s this tie-up with the Aston Martin Aramco Cognizant Formula One™ Team. Fortunately, they didn’t want the entire name on the dial or it would need a fold-out section.