As a young lad growing up in the ‘80s, a set of velcro strap shoes were a core part of my wardrobe, which also consisted of a sweet Robin Yount shirt and a set of corduroy overalls. Quickly throwing these bad boys on and hitting the door was all the freedom I needed, and I get the same quality (along with a touch of nostalgia) today with watches that use this stuff on straps. It’s flexible, infinitely adjustable, and comfortable, so why aren’t we seeing it used more often on watches at all price points? I can sense a tide turning here so consider this my own little nudge to get the idea over the hill.
The first encounter I had with a velcro, or hook and loop fastening, to put it more accurately (VELCRO is a trademark brand of products), on a watch strap was seeing a colleague’s Grand Seiko affixed to a black Rubber B unit with a velcro fastener. I initially recoiled at the thought, but after a closer look, and more importantly, trying it on, I quickly came around to the concept. There’s also something undeniably charming about mixing a high luxury such as a watch, with such a utilitarian material normally associated with stuff like backpacks, trapper keepers, and furniture cushions.