This week on the podcast, Zach Kazan talks to Laurence Bodenmann, Head of Heritage at Zenith. Laurence has what might seem like a dream job for a watch lover, poring over the Zenith archives and diving deep into the brand’s history, looking for ways to preserve and communicate that long history to a modern audience. Laurence is a trained anthropologist (and teacher) and takes an appropriately academic approach to her job at Zenith, and has a perspective like few others we’ve talked to on the podcast. In this episode, Laurence explains exactly what a Head of Heritage at a historical Swiss watch brand does, how she wound up at Zenith, and tells a few stories about discoveries she’s made along the way that have surprised her.
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