As a self-proclaimed watch guy, I’ve developed a natural habit for watch spotting in the wild. It doesn’t matter if I’m in the midst of a routine trip to my local cafe or seated in my designated row as I observe the rest of the passengers board the plane. It’s also not limited to being out and about, as I’ve been known in my household to occasionally pause a movie if I spot something interesting on a character’s wrist. Needless to say, my watch-radar is always on.
There are a few things that actually set this “radar” off. But for the most part, it’s design recognition. You know what you’re looking at, even when you just catch a glimpse of the watch from across the room. All the classic models and references have this going for them. A couple months back however, I must admit, I was stumped. A gentleman strolled into our Worn & Wound office and was looking to chat with someone from our editorial team. He walked into our headquarters, so surely he should have a watch on, right? So mid-conversation, I glanced over when the opportunity presented itself, and just visible outside of a denim shirt cuff, layered with a stone gray tweed overcoat, was a watch that I thought I recognized.But the more I looked, the more I got confused … and intrigued. “Definitely vintage,” I thought. But was it an IWC? A Universal Geneve? It was none of the above – it was actually something totally new.
Turns out the gentleman visiting that day was Jesse Marchant, a New York based recording artist (and local to our headquarters in BK) whose music toes the line between folk, rock and pop. And on his wrist, was the Lorca Model No.1 GMT. You see, Marchant isn’t just a singer-songwriter. He’s also the founder of Lorca, a completely new watch brand. And on his wrist was Lorca’s debut model inspired by the particular design and functional needs Marchant wanted in watch as he traveled the world on tour. The watch needed to look great on, and off the stage. It needed to be subtle. Not too flashy, and with just enough of a vintage vibe, as well as good design. One look at Marchant’s sartorial set-up that day told me that he had great design taste in spades. But the most important quality about the watch was that it had to keep up with Marchant. That means climbing the Adirondack mountains, open water swimming, and traveling the world. So it’s no surprise that the watch is able to track a second time zone.