As I was considering how to begin this review, I found myself thinking about my own perception of how micro-brands get their start. Many of my favorite brands seem to come to life fully formed, with a watch or small collection that would appear to completely distill their essence, as if they’ve already gone through every possible growing pain. In the past few months I’ve come across more and more brands that seem to have figured it out immediately, with introductory watches that appear to be the product of a seasoned brand.
Atmoss is the latest brand to make me feel this way with its debut watch, the SR-01. A clean and comfortable design presented as being a modern interpretation of a traditional pilot watch. One that has enough of what matters and none of what doesn’t, at least in my opinion. While pilot watches are not my primary focus as an enthusiast and collector, the SR-01 wound up winning me over, and has a suite of impressive specs that make it a legitimate entry into the genre at a price point that makes sense for those who might want to dabble in a watch with an aviation theme.