Are you ready for the final frontier? Or rather, the next frontier? A new frontier, at the very least? Yes, all signs point to a big change in the world of watches on the horizon. A new world, or I guess frontier to be consistent, where you don’t have to win the lotto, inherit tons of wealth, or be uncommonly successful to buy an exotic watch. A world where brands that were once considered too small to matter are standing their ground against giants, showing that with a passion for watches and an innovative spirit, the seemingly impossible can occur.
This is a very dramatic way of saying that there have been some cool releases in the last few years that have been accelerating in their frequency, indicating the beginning of a new trend of the previously “exotic” becoming more obtainable. We’ve seen affordable wandering hours pop up for a few years from the likes of Gorilla and Atowak. We’ve seen unexpected collaborations between approachable brands and high-end independents like Louis Erard and Vianney Halter. We’ve seen high-end independents branch out into the approachable space with offshoots like Kurono Tokyo by Hajime Asaoke, SUF Helsinki by Stepan Sarpaneva, and M.A.D. Editions by Max Büsser. We’ve seen Christopher Ward shock the world by releasing a dial-side sonnerie au passage with the C1 Bel Canto.
We’ve seen more too, so perhaps the trend is already here. Reinforcing this is the subject of today’s review, the Argon Space One. The first watch by a new brand, it’s a taste of the exotic from an interesting duo. Both French, one specializes in reviving old brands and works within the approachable space. The other, is an award-winning high-end independent. Industrialization meets bespoke. Together, perhaps a new disruptive watch business will emerge. Regardless, their first watch is certainly something different from the norm, heavily leaning into the exotic.