[VIDEO] Hands-On: the Anoma A1

The age of the circular watch has ended. The mid-century divers, chronographs, and Calatravas are out. Ok, not really, but it looks like shaped, asymmetric, and sculptural watches are the next coming trend. Kicking this new era off have been a few releases ranging from the high-end and exclusive by Berneron to the mid-tier and provocative by Toledano + Chan to the relatively accessible yet exotic Anoma, whose first watch I’ve had the chance to spend some time with.

On June 6th, 2024, Anoma Watches launched the A1, an asymmetrical, triangular-shaped watch with an appealing, soft look. Like a weathered pebble of polished steel, the A1 mixes a sense of mid-century watch and industrial design with a modern sensibility, preventing it from feeling like a pastiche recreation. Well-sized at around 38mm and with a vibrant blue dial with a green tint, it’s a memorable launch from a new brand.

In the video below, I discuss the brand, the context of the A1’s launch, the design, and what it’s like to wear it. As this is the only shaped watch I’ve ever worn for any period, it was an interesting experience. At first, it was a bit jarring, perhaps, but its quirky charm won me over. With collectors, new and old, having more choices and easier access to watches than ever, brands need to offer something that will stand out yet not be just a novelty. With the A1, Anoma has achieved this, at least in my opinion. Priced at £1,300, or about $1,650 USD, the Anoma A1 is available for pre-order until July 6th, 2024. Anoma