As you’re likely aware by now, last week saw the introduction of a new line of Rolex Submariners. The Submariner is possibly the most iconic watch that’s ever been made. Yes, “iconic” is used too liberally in writing about watches, but if there’s a timepiece that deserves the title, it’s the Sub. For decades, it’s been carving out an increasingly important space in watch history, as a tool watch, a luxury item, and the flagship product for the watch industry’s flagship brand. The fact that one watch can be all of these things simultaneously really says all that needs to be said about the Sub.
But that, of course, wasn’t the only watch that Rolex unveiled last week, in a September release that many in the watch world didn’t think would happen in this year of a brutal global pandemic. The other big announcement, fighting for attention with the Submariner, but with growing interest among social media posters in the days since the release, is a new line of Oyster Perpetuals, the current entry point into the Rolex line up, at least in terms of price.