Timex’s lengthy partnership with Todd Snyder continues with the new Art Deco Milano XL. For those who have been following the Todd Snyder collaborations, this new watch will make a lot of sense, as it continues the trend of sporty-casual that the Todd Snyder brand is known for. The color choices here, along with the leather strap, seem chosen specifically for the fall season, and the watch has just enough utilitarian appeal to draw in enthusiasts.
With this watch, Timex and Todd Snyder have sought to strike a balance between elements of classic Art Deco and modern design influences. While I don’t think anyone would mistake this watch for a purely Deco influenced design, there are subtle nods to that style in the case shape and dial layout, particularly in the geometric patterns in the hour markers. The cushion case conveys a 70s throwback feel (as does the red and gray dial), but it carries a sleekness with it that could be interpreted as Deco inspired as well.
According to Todd Snyder, the retro elements of this watch’s design had their genesis in a meeting with Giorgio Galli, Timex’s Milan-based head of design. The watch was conceived as a complement to Snyder’s fall collection of apparel, which includes retro sweater polos, patterned cardigans, and other items that are intended to make one think of an old fashioned, casual sportiness. While it’s no surprise that a fashion designer would create a watch to match his wardrobe, the explicit way in which Snyder has done it with the Art Deco Milano means that it’s tough to separate the concept of this watch from Snyder’s clothing.