[VIDEO] Recapping The Biggest Watch Fair in the World: 2024 Windup Watch Fair NYC

The week after the 2023 Windup Watch Fair, the team here at Worn & Wound sat down and evaluated what would become our final show at The Altman Building. Two things were clear. One, there were a lot more brands from around the world expressing interest in participating. And two, there were a lot more people at the Fair than we expected. It was obvious, we would need a new spot in 2024. Fortunately, we had a lead on a space right on 5th Ave—two floors and several rooms of wide open possibilities called Center415. It was a massive leap up in size, scale, and visibility, which all comes with some risk. But we learned it’s true, as they say: “If you build it, they will come.” 

Folks were then ushered into the first floor’s main hall, where they were welcomed by an always cheerful Christopher Ward team, backed by impressive floor-to-ceiling graphics showing off their ongoing prowess with mechanical movements. An additional 25 brands populated that hall with Shinola’s immersive retail lounge anchoring the first of two levels. It was Shinola’s first time as a Lead Sponsor at Windup and they made it abundantly clear that the enthusiast audience is a priority for them!

Before attendees made their way upstairs, they were welcome to pop into one of our several free panels with industry experts and snag a cocktail at the full Bruichladdich Bar. Once they’d weaved their way to the secondary level, guests were greeted by both the Brew x Birch Coffee lounge and the Oris booth where their brand new Oris Divers Date made its worldwide debut. Before entering the main hall on the second floor, where another 90+ brands awaited them, guests were taken through 50 years of Casio—an installation cataloging the brand’s iconic history, which added one of those audible wow moments to the experience.

The team here at Worn & Wound has been envisioning this show for nearly a year now, and sometimes, you just have to hope that all the work you put into it pays off. But thanks to you, the enthusiast community, this show exceeded every expectation. It was, without a doubt, the biggest watch fair in the world, and felt that way at each and every turn. Most importantly, this was an undeniable signal to the watch industry at large that enthusiasts cannot and should not be ignored. 

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