Watches aren’t exactly a practical necessity these days, and while that element certainly still appeals to some of us, there’s generally something deeper at work that’s provided them with the staying power they’ve enjoyed for the past few decades. We like the way they look and feel, as well as appreciate the mechanical artistry at work under the hood. Further still, we attach stories and experiences to these objects that imbue them with personal meaning and significance to us, many of which we do our best to explore and share in these very pages. Recording and preserving these experiences is the motivation behind a new outfit called Matter of Time, who have teamed up with Astor+Banks to create a run of watches meant to do just that.
Matter of Time is a “purpose-driven club” that works a little differently than you might expect. Members are allowed to purchase watches created for the club given they agree to two stipulations: “The member will share and document special experiences on [the Matter of Time website] that they had with the watch through their life together and 2. Within two years, that watch will be given away. Not sold, but given away to recognize somebody’s good deed, effort or accomplishment.” Additionally, 50% of the proceeds of every collection go to a charitable cause.