There they are. The delivery guy with that box you’ve been waiting for. Pangs of excitement run down your spine, a touch of fear grips you, but you’re ready. The doorbell rings, you collect yourself, act unexcited when you sign the slip – you are an adult after all – close the door and turn your gaze to the likely underwhelming cube of brown kraft paper now sitting on your table. You’ve been waiting for this moment for days, weeks, or perhaps even months, and now it’s here. You cautiously cut open the box, remove the box within and repeat until you get to your prize. Like a pearl in an oyster, there it is – your treasure, your precious, your – disappointment.
As you put the watch on you realize it doesn’t live up to your expectations. This isn’t the fault of the brand, the watch is as promised. It’s quite nice, actually. It’s shiny, has some style to it, but something just isn’t clicking. Is it the color of the lume? That one unneeded word on the dial? The proportion of the lugs to the case? Just how it looks on your wrist?