I love chronographs. I love watches that do things in different ways. I love the bravado of case designs from the 60s and 70s. I love the Singer Reimagined Track 1 chronographs… Well, except for their price tags, but at least there’s a reason for them. Today, I want to look a little more closely at these perhaps underrated haute-luxury watches for their cleverness, style, and, forgive the pun, the engine under their hoods, in my first “Why I Love It”.
When Singer Vehicle Design, the famed Porsche 911 modification house, announced a watch brand offshoot in 2017, I honestly don’t recall immediately taking notice. Admittedly, I’m not a Porsche-phile, which seems to be a common side affliction for watch enthusiasts, though I do enjoy cars and wouldn’t mind having a Porsche of some kind (that statement alone probably just pissed off the Porsche people in the room) in a future garage somewhere for future me. So the name “Singer” didn’t – well – mean anything at the time. But, at some point, I stopped to look at the watches, and immediately noticed they were something special, or, at least, very different.
At a glance, the watches looked like three-handers with some vintage racing chronograph queues in big, brash, barrel cases. However, once the initial image settled in, the strangeness started to become apparent. There were pushers as though it was a chronograph, but they are set up at 10 and 2, like little alien antennae. The crown is then down at four. What was going on?