I am generally not one to be pulled in by gimmicks. But there are times when a gimmick—be it some sort of ambassadorship, or a highfalutin narrative, or even a tenuous partnership—influences a watch design in a positive way. So when I saw an email in my inbox from a brand claiming that they’re making watches out of reused rocket material, you can bet I opened it with some trepidation. But to my surprise, what met me was a pretty damn cool series of watches–introducing the Earth collection from Werenbach.
The Earth collection uses material from the outer shell (the booster and fairing) of the Soyuz MS-02 rocket, which was launched last year from the Baikonur Cosmodrome in Kazakhstan. The re-purposed metal from the rocket makes up the dial for each model, with the color of the dial indicating exactly what part of the fairing or booster the metal is from.