Introducing the Suigeneric 2016 Spring/Summer Collection

Founded by long-time friends Wonjin Lee and Michael Park, Suigeneric has been in the business of selling hand-waxed canvas watch straps since 2013. In that time, they’ve become a staple of sorts among strap nerds, and have even collaborated with Crown & Buckle and RedBar. For the summer, the NYC-based brand is back with its latest collection of patterned cotton mil-straps featuring a slew of colorful options to dress up your wrist. Think ever-so-slightly muted hues of reds, blues, and greens, as well as classic patterns like regimental stripes and all-over digital camouflage prints.

Suigeneric2016-1First up is the necktie-inspired regimental stripe series—yes, the sort worn by JFK and your dad alike. Available in sun-washed hues of blue, navy, green, red, and black, they’re classic, bold, and certainly a little east coast preppy. The pattern is relatively subdued, however, so the straps can be easily integrated into most summer outfits. A great option for your Timex Weekender, Nomos Club, and everything in-between.


Suigeneric2016-22Then there is the stealthy Digital Camo series available in earthy Woodland and monochromatic Black/Gray. Either option looks great when paired with a mil-spec or military-inspired piece, say a field watch or flieger. It’s a clean look and one that is fairly season-neutral, so you can pair either strap with a polo and shorts now and wear it with an oxford and jeans come fall.

Suigeneric2016-12The Arrow series comes in green/navy and black/red, and features a repeating geometric pattern all over. It’s funky and playful, but not overtly overpowering. Pair it with your favorite weekend watch for a clean and sporty look.

And then there’s the Horizontal Stripe collection, which is quite possibly the most dynamic series of the bunch. Available in two distinct colors—white/navy/red and brown/green/navy—the collection builds on the Blanket series introduced several seasons back, which makes sense when one considers that the styling is not unlike what you might find on vintage Woolrich and Pendleton blankets. The latter color is especially interesting, featuring washed out hues that hint at fall, and should look great now and when the leaves turn in a few months.

Suigeneric2016-5The new Suigeneric collection is casual, sporty, and priced at $35. Shop the full collection here.

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