Are You Coming to the Largest Windup Watch Fair to Date? Our Lead Sponsors are Bringing the Goods!

If you’ve already come to a Windup Watch Fair in the past, plan to be pleasantly surprised when we open the doors on October 20th through the 22nd in NYC. If you haven’t been to one before, you’re going to be blown away by the sheer scope of the fair we’ve built out this year.

As a reminder, here are the key event details:

The Altman Building on 18th Street
between 6th and 7th avenues (135 W 18th St)
Friday, October 20: 12PM – 6PM
Saturday, October 21: 12PM – 6PM
Sunday, October 22: 12PM – 5PM
Free and open to the public

We have over 80 brands showcasing their watches and goods on two floors! This includes a handful of never-before-seen-in-the-metal watches and the introduction of “EDC Alley” to NYC, which was successfully piloted in both San Francisco and Chicago earlier this year. But look no further than our five Lead Sponsors to find some new releases that are sure to make any watch enthusiast jump for joy.

Our Lead Sponsors

Bulova

Since its inception in 1875, Bulova has been synonymous with quality, precision, and innovation in the world of timekeeping. With a rich heritage and a commitment to exceptional craftsmanship, Bulova continues to create watches that blend classic elegance with cutting-edge technology. From the iconic Archive Series to the celebrated CURV and proprietary Precisionist movement, Bulova remains a symbol of excellence in the art of watchmaking. Be sure to check out their collection of classic field watches which will be paired with a unique selection of ADPT American-made straps just for Windup NYC!

Christopher Ward
Christopher Ward is an Anglo-Swiss watchmaker with a simple aim: to put premium quality watches within the reach of everyone. Founded in 2004, the company prides itself on combining traditional Swiss watchmaking techniques with contemporary English design. Models like the Bel Canto, Trident, and Sealander are admired among watch lovers, while CW’s Calibre SH21 was the first in-house mechanical movement from an English brand in over 50 years. Released earlier this year at Windup Watch Fair San Francisco, the Twelve was one of the showstoppers there. But an even newer, smaller iteration of the Twelve will be shown in NYC at the inclusive and highly wearable size of 36mm. More than just a shrunk-down version of the original, the new Twelve 36 rethinks the luxury sports watch and is a bold yet refined option for men and for women.

G-SHOCK

Known for its mantra of “ABSOLUTE TOUGHNESS” along with the rugged shape and robust styling that originated with an engineer’s brief calling for an “unbreakable watch.” Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique, initial remit. Today, G-SHOCK continues to take up challenges beyond the limits of time and realms of possibility. As a Lead Sponsor at Windup Watch Fair NYC, you can expect to see a full range of G-SHOCK collections. But the star of this year’s show will be the Master of G MUDMASTER flagship timepiece. This analogue-digital execution delivers outstanding durability, a comfortable fit, and a robust exterior with metal components. In addition to its solar-powered radio control and Triple Sensor features, this GWGB1000 Series features Smartphone Link connectivity as well, making it easy to set navigation end points, manage activity logs, and more.

Oris

Oris, our original Windup Watch Fair Lead Sponsor, is back yet again and we couldn’t be more thrilled. For over 119 years, Oris has been making mechanical watches in Hölstein, Switzerland. Oris watches are inventive, superbly crafted, high functioning, and aim to be the best possible watch for the money. Beyond useful complications and prices that make sense, Oris is also making choices that are ecologically, socially, and financially responsible. Certified climate neutral in 2021, Oris publishes a full sustainability report every year and organizes clean-up events globally. Make Oris your first stop and see their classically-styled Hank Aaron Limited Edition paying tribute to Aaron by donating proceeds from the sale of this watch to the Chasing the Dream Foundation, which provides educational assistance to children in need.

Zodiac

Finally, be sure to make your way over to Zodiac, a brand that for over 140 years, has dedicated itself to the precision and craftsmanship associated with Swiss timekeeping. In that time, they’ve consistently pushed the limits of design, celebrated a love of color, and have innovated time and again to create technical, yet dynamic timepieces while staying true to its roots. If you haven’t already seen the fully lumed-up wrist presence of the Zodiac x Worn & Wound Super Sea Wolf Laser Tag Limited Editions, now’s your chance. The design of this LE brings the feel of the laser tag arena to the wrist. With primarily dark palettes, they set a mysterious mood and allow for highlight colors and lume to emerge when exposed to different types of lighting. You won’t want to miss the chance to see this kind of laser light show on your wrist.

Check out the Windup Watch Fair full site and join the email list for the latest announcements regarding programming and all things Windup. You can browse through a small sample of the products we’re expecting to see on the floor in the Windup New Product Showcase. We’re looking forward to seeing you in NYC!