First impressions leave a lasting mark, which is why packaging can matter so much. I don’t typically start a hands-on article by discussing packaging, but with the Slomo Glance, it really got things off to a good start. The box is a simple, natural-colored craft paper-wrapped card/heavy stock with a simple black print, which I love. So much, in fact, that the strap boxes for our Model 2s have been made this same way for several years. Regardless, the box, which is several inches long, a few inches wide, and just a hair over one inch thick, features the brand’s logo in large print spanning most of the box’s length, with the central, extended O split down the middle.
Though there are no instructions on the box, the design is intuitive and clearly opens by sliding these apparent covers off to expose the inside. As you begin to slide the covers off, you are treated to a pleasant graphic surprise: the inner box has lines that align with the O, creating the illusion that it is being stretched as you pull the covers. Additionally, text appears saying “hurry up and slow down.” It’s fun and clever, making you excited for what you’ll find. With the outer covers off, a new cover is revealed and lifted by a black ribbon, finally exposing the watch within. I’ll get to the rest in a bit…
It doesn’t happen that often anymore, but sometimes I just see a new watch by a new brand, think it’s cool, and say, “Hey, can you send one over?” Something about the watch just catches my eye, and I want a closer look. That’s what happened with the Glance from Slomo, a new brand out of Toronto, Canada. There’s just something a bit different about it that, combined with an approachable price tag, reminded me of the early days of microbrands.





