We are all familiar with the concept of a grail piece. That seemingly unobtainable watch that sits saved in our search history, popping up across multiple “For You Pages” because they are always listening, taunting you as a reminder of your horological shortcomings. Well, what happens when you achieve the unthinkable? What happens when you finally have that grail watch? At some point, after swiping the watch from your nightstand and mindlessly throwing it on as you do every day, you are going to find yourself in a room with someone else who has that same quest. Yes, your watch is your watch, and each scratch is yours, and the two watches may have completely different stories. However, for production pieces, the reality is that at some point, it may not feel as unique and exciting as it did back when it sat behind Gorilla Glass. Watch modification comes into play for those special circumstances to set you apart from the select crowd.
That is where this story takes shape. Though, to be fair to the process, it had been in the works for a good while before that, living in the recesses of the artist’s brain. Milestone watches are very real for many people, especially in the financial sector. A signal of status and success, they can help signal trust to a new client while placing you on a tier list of your peers. Think business cards in American Psycho. For many at the higher tier, the Patek Philippe Nautilus acts as a trophy, as it did for Onchain Lifestyle creator GMoney. That is not to diminish the appreciation for the technical aspects of each watch nor the artistic craftsmanship, but simply that the Nautilus is a statement piece reserved for the select few. So there he was, Patek on the wrist, when he noticed others in his circle also had Nautilus references.
As luck would have it, GMoney would eventually have the first of many meetings to discuss potential collaborative projects with well-known tattoo and fine arts creator Julius Margulies, operating under the moniker Snuffy. Known for turning deeply personal stories into works of art on the body and in galleries, Julius took in G’s desire for his watch to stand out further, and as luck would have it, he had just the project to do so. Julius had wanted to integrate a spinal structure into a wearable piece of art crafted to fit particular watch references. This bracelet would blend his two artistic worlds to make an edgy wearable that ages with you (similar to his tattooing), and that can still be passed down through generations (much like his fine art). It would also be a way to honor his growing connection to his father.
Julius has had this idea growing for quite some time, seeded during his childhood. The son of a prominent spinal surgeon, he had grown up surrounded by images and models of the spine and surgical tools, which he still keeps in his working environment (Editor’s note: check out the gallery below for a look at some of these objects and art pieces on display in Snuffy’s studio). While his artistic eye and techniques may have been influenced by his mother, Pessi Margulies, Julius views the Aballe Horologium Spinale bracelet as a tribute to his father and their strengthening relationship. From the form of the piece to the box it comes in, everything draws from the operating room brought to life while diving into the concept of passing time.







