In the world of micro brands, one way to get ahead is to start something new with the name of something old. To take a defunct brand an revive it, baking in some history and context to a new brand. Eza watches did just this by taking the name of a German brand founded in the 1920’s that, like so many others, died off in the 70’s. Though the Eza of the past is not a household name by any means, nor is it a brand whose vintage pieces you’re likely to come across, they do appear to have been a formidable company, having even manufactured their own movements in the late 50’s and 60’s.
The new Eza is a very different brand, now based in the Netherlands their focus, at least to start, is on high-value vintage inspired sport watches. Though their name might not yet carry with it much significance, by having the history of the previous brand behind them, they at least have something to live up to.
Eza’s first watch after being reborn is the Sealander, a mid-20th century inspired diver. We’ve seen a lot of classically inspired divers in the last few years, so making one that stands out is becoming more and more a challenge. Eza achieved this through simplicity in design and value in components. In terms of the latter, the most notable feature is an ETA 2824-2 that has been additionally regulated, in-house, in six positions. Additionally, the Sealander features a sapphire crystal a ceramic bezel and a 300m water resistance, making it an overall compelling package at around $780 (price varies based on strength of dollar/euro).