Recently I’ve been experiencing the Baader-Meinhof phenomenon as it exists in our world of watches. Isotope is a brand that I’ve long been aware of, but only recently had the pleasure of seeing first hand. Since then, I feel that I’m seeing their watches more and more on social media and interesting new releases are coming thick and fast. Of course, it’s mostly that I’m just registering seeing them more often, yet the new Isotope Hydrium Blue Night leaves me thinking that my own cognitive bias is also coinciding with a rich vein of form for the brand.
A couple of months back I wrote about a breath of fresh air in the microbrand dive watch scene – the Isotope Hydrium “Will Return” diver. At that time there were two watches forming the new Hydrium series, with a “Burnt Tangerine” accompanying the “Will Return”. That duo becomes a trio with a Limited Edition run of the Hydrium “Blue Night” which is now available for preorder. There’s a lot of similarity to be seen in the case and bezel, but I’m going hands on with what ends up feeling like a very different watch.